The DTX Community Presents:
Starting With Design
How 10 large organizations went beyond design thinking to build their innovation muscles
More and more companies jump on the design thinking (DT) bandwagon. While DT is not new, leaders new to design thinking still struggle with managing its adaptation. Established players on the other hand still struggle with scaling and sustaining design thinking efforts. Given the amount of companies which try to get things right, it seems like everyone is conducting their experiment while the learnings remain hidden. Closely following this development for the last seven years, Ingo Rauth (Ph.D.), Sebastian Fixon, Jochen Schweitzer, and Jan Schmiedgen realized that little changed regarding the challenges and that every organization seems to run their experiment. To help companies and individuals to get access to the insights and develop and reflect on their cases, they decided to embarked on a journey to curate a selection of cases from various industries which facilitate learning. Let’s learn from our failures and help each other to take the next step!
Best Selling Author
Years of Research
Industry Veteran Co-Authors
Who Is In Already?
U.S. Department of Labor, Intuit, Swisscom, Thales, Bosch, Kaiser Permanente,
Blue Cross Blue Shield of Massachusetts, Veterans Affairs, Mirvac,
UK Governmental Digital Services (GDS), IBM
Who Is Behind The Book?
Adj. Prof. at IE Business School
Initiator and Editor
Chair, Technology, Operations, and Information Management Division at Babson College
Associate Professor and Director Entrepreneurship at UTS Sydney
Innovation Strategist at co:dify, Curator of ThisIsDesignThinkking.net
Initiator and Supporter
All Case Studies Are Contributed By Experts From Academia And Practice
Tilmann Lindberg, Wendy Castleman, Natalia Nikolova, Virginia Hamilton, Matt Templeton, Ingo Karpen, Christi Zuber, Lisa Carlgren, Katja Leu, Aaron Stienstra, Sarah Brooks, Sihem Ben Mahmoud-Jouini, Didier Boulet, Kara Kane, Martin Jordan
What The Editors Have Written So Far
Parts Without A Whole
In October 2015 Jan was the lead author of HPI’s research report “Parts Without a Whole? – The Current State of Design Thinking Practice in Organizations”. The exploratory study looked at the many forms of design thinking adoption and adaptation in organizations.
Framing Design Thinking
Ingo co-authored this awarded paper, which disentangles the arcane ‘design thinking mindset’ and shifts discussions from normative claims to an empirical examination of its principles/mindsets, practices and techniques.
July 23, 2018
Bloom, Book Signing • San Francisco, CA
August 10, 2018
Draft, Book Reading • Los Angeles, CA
Available Aug 16, 2018